Service Overview

This comprehensive 10-week service teaches proven marketing strategies to build your author brand and reach readers. Learn how successful authors use digital platforms, social media, email marketing, and promotional campaigns to maximize book visibility and sales.

From platform building to launch strategies, this service provides the marketing expertise needed to compete in today's publishing marketplace.

Duration

10 Weeks

Level

Beginner to Intermediate

Time Commitment

5-7 hours/week

Delivery

Live Sessions + Projects

Certificate

Marketing Professional

What You'll Learn

Building an effective author platform and personal brand
Social media strategy for different platforms
Email marketing and list building for authors
Content marketing and blog strategy
Book launch planning and execution
Paid advertising for book promotion
Building reader community and fan engagement
Measuring marketing success and ROI

Service Modules

Module 1: Platform Fundamentals

Building your author brand and online presence.

Module 2: Social Media Strategy

Mastering Twitter, Instagram, Facebook, and TikTok.

Module 3: Email Marketing

Building engaged reader lists and campaigns.

Module 4: Content Creation

Blogging, podcasts, and content distribution.

Module 5: Launch Strategy

Planning and executing book launches.

Module 6-10: Marketing Campaign

Create and execute full marketing plan for your book.

Who Should Get Started

Authors wanting to build their platform
Self-published authors needing marketing skills
Publishing professionals in marketing roles
Anyone building an author brand
Authors preparing for book launch

Service Instructor

David Mitchell is an expert in author platform development with 20+ years in the publishing industry. He has helped three bestselling authors build their platforms and specializes in digital marketing strategy for books.

Marketing & promotion